In the aftermath of the early rush (each year the wedding bands market starts off with a bang) it’s time for the serious operators to take stock and analyse what’s changed since last year. We’ve found there were only major changes. The first includes a major change for brides and grooms searching online needing reassurances that they are making the right decisions when booking their band. Bands at the top of the market like Harlequin are very much holding their own in a volatile marketplace. People were always reassured by quality reports and reputation – but these days bands have to work harder to rank on resources like Google. AdWords is a great tool for people trying to get exposure but the serious operators should be ranking on search-engines for a number of reasons. People are talking about the band (hopefully) for good reasons, The band have a good history of quality content on the internet and people are talking about them.
The really serious operators should rank on page one or two without major effort though it is quite easy for other operators to rank by being clever in the web-design and seo-programming process.
We’re lucky to be always there or there abouts in terms of SEO without much effort. We really value the fact that brides and grooms still trust a recommendation and reputation over an advertisement and the true quality operators are still crushing the competition in the solidity model. See what it’s like next year for wedding bands in Ireland. This year we’re planning to tidy up our weddings website a bit and try to stay hard and fast on page one. We know you love reading our quality posts and blogs. Stay tuned for many many more additions.